If your small business requires assistance in customer service, communication or productivity, a tech-driven strategy can make a huge difference. Small businesses might not be able implement new technology solutions, especially when their competition has more funding and a stronger brand name.
Fortunately, emerging technologies often solve problems that small businesses have to face, and without costing a fortune. A well-planned strategy for technology can simplify outdated practices to automate repetitive tasks and create the basis for growth by scale without putting your entire budget on a single solution.
Ask your team members to identify the most appropriate technology for your business. Ask them what they think will make their work easier or more productive and then look into the types of solutions that may be a good fit. It’s also a good idea to consult your professional network of small business owners who are in similar industries. They will be able to provide insights into which technology solutions have worked and not worked for them. They might even be able to recommend you to reputable vendors.
Technology that saves money can also help you reduce operating costs. For example the transfer of your company’s data and information to cloud-based platforms can reduce the cost of stationery, paper and printing. Switching to LEDs in your office can also reduce energy costs significantly each year. Digital marketing tools can reduce the need for traditional advertising and yield more effective results at lower costs.